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Is having a Corporate Social Responsibility (CSR) program just a cost to your company?

Is having a Corporate Social Responsibility (CSR) program just a cost to your company?

Developing great companies that give back is more about devising a clear Corporate Social Responsibility (“CSR”) program aligned with the company’s goals and values rather than forcefully integrating CSR with their business strategies and goals. Instead of passing it off as a short term marketing gimmick, CSR should be seen as a long term investment strategy.

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